Advertising to ad Reluctant GenZ – 7 Small Steps
Facts first: By 2020 Generation Z will account for 40% of all consumers Generation Z is expected to count 2.56 billion individuals globally by 2020 96% of Generation Z owns a smartphone 60% of…
8 Visual Content Marketing Trends to Rule in 2018
Visual content marketing is gaining momentum like never before. Every smartphone user can produce authentic engaging quality photos and videos, and share them instantly. Even stream them live. Internet bandwidth…
Pinterest and Brands 2.0 The Future of Visual Discovery
Pinterest is a fascinating social medium. The mindset that people have on Pinterest is that they are open to new ideas and they often plan their purchases by looking for inspiration on Pinterest.…
Instagram Marketing 101: 9 Tips for Small Businesses
Do you worry that your chances are low when it comes to winning against powerful brands that spend huge budgets on social media advertising? Can you afford to ignore an…
How to Decide When to Switch from Stock Photos to Crowdsourced Photos
A single image or picture can tell customers and clients about your business or products more in-depth and faster than words alone. You need to select the right images to convey…
How Generation Z Differs from Millennials?
Generation Z are the pre-teens and teens born roughly between 1996 and 2010. Now they make 25.9% of the United States population, the highest percentage, and offer $44 billion to the American…
3 Things Your Brand Identity is Telling Your Audience
As a business, it is extremely important that you have a brand identity. A brand identity is the look and feel of your organization. It is the name, designs, symptoms, and other distinguishable…
4 Ways to Optimize Your Website With Custom Brand Photography
Using photos on your website can catch your customers’ attention. This is why it is so important to optimize your website with photography. But when it comes to the photos…
How to Develop Your Brand Story Through Brand Imagery
Your brand story tells consumers who you are, what your business has to offer them, and what role your product or service can play in their lives. It is extremely important to…
Crowdsourced Brand Imagery is Taking Over
User generated content is content that is generated by normal, every day people. Typically, these people are either your current consumer or client or your targeted consumer or client. Some forms…