Real fresh pet food! with Freshpet

About this mission

At Freshpet, we believe all food should start with fresh ingredients and end with fresh food, which is why we are uncompromising when it comes to the quality of the food we make for our pets. And we promise to uphold our values by never adding any preservatives or additives to our recipes.

In this Mission we would like to see bright lifestyle photos of your pets (and you!) with subtle branding elements.

Requirements:

• balanced lifestyle photos of dogs, pet parents and product


• bright and airy kitchen or living room (preferred Scandinavian or Modern Farmhouse interiors)


• packaging should not be the main focus of the shot


• no senior dogs or puppies (unless specified for a specific recipe)


• no metal leashes and collars


• try shooting mostly indoors


• refrigerated food - you have to slice and cube the roll first


• try including brand colors: Green and Yellow for accents


• orientation: landscape only


• no children, adult pet parents only

Ideas:

• dogs interacting with their pet parents (faces are ok, but not necessary), dog is the hero of the shot


• pet parent POV


• sincere / funny moments between dogs and pet parents


• dog anticipation at mealtime


• "thank you" moments between dogs and pet parents

⚠️ IMPORTANT!
Photos showing recognizable faces require Model Releases to be sent to: modelrelease@foap.com.
You can find more information here: http://community.foap.com/whats-a-model-release/