Colorful Christmas

About this mission

This mission is to jumpstart our holiday season with eyecatching assets that evoke the joys of the holiday season and bright colors that come along with it. Totes is working within a specific color palette for our holiday assets this year. Images are expected to adhere to this palette with little diversion. Colors include bright pinks, blues, greens and yellows with accents of white. These images should be rich in textures like pom poms, polka dots, sparkle, greenery, twinkle lights. Should have a modern and fun look with a hint of retro, mid century look. Mix of on figure and flatlays. Brightly colored backgrounds.

Settings
On-figure shots should provide natural, bright lighting. City landscape, and about town settings best. No parks. Lifestyle images outdoors should show umbrellas and boots outdoors as winter preparedness. Props are encouraged but with minimal clutter. Pretty wrapped gifts in the color palette. Images should have negative space to leave room for copy and can be easily cropped into a square format.

Lighting
Bright or flash lighting with lots of color. Murals or bright backgrounds highly encouraged.

Model Involvement
Candid images, as if the camera isn't even there. No direct eye contact with the camera. Full body and waist down with a focus on the slippers on talent's feet.

Wardrobe
Fall/Winter season appropriate. Cool and hip clothing. Fashion forward. Neutral pieces with pops of color. Patterns acceptable as long as they match with umbrella or boots. No brands, logos, slogans or words / statements on clothing. Female models should wear a pop of color (pink-red) on their lips.

⚠️ IMPORTANT!
Photos showing recognizable faces require Model Releases. Please go to https://www.foap.com/me/model-releases to upload the Model Release.
You can find more information here: https://community.foap.com/whats-a-model-release/