Out and About with Totes

About this mission

We're looking for lifestyle and product content in an outdoor urban setting that highlights our rainy weather products and the Totes brand – Outdoors in an urban/residental/park setting. Should have fun pops of color and texture. In front of murals or lush outdoor spaces. Rain encouraged but not totally necessary. All photos in this scene should be natural with genuine movement (no posed shots) This is about showing the products in their element, outside. Totes is passionate, thoughtful and fun-loving. We're about finding joy in everyday life, so should be a lot of laughter and big smiles that hit the eyes. Our products are designed with a lot of thought to free people from the rain so they can live their day with as much joy as possible.

Thought Starters

• Walking around an urban city


• Playing a round of golf (for large umbrellas)


• Lounging by a pool


• Puddle jumping with the kids


• Take a walk in a lovely park


• Perparing the kids for school


• Storing an umbrella in a backpack or purse

Images
🍃Natural lighting with a hint of brightness.
🍃More white than yellow in editing.
🍃Should have negative space, be able to crop down to a square and still have all of the product in view

Model Involvement
🍃Candid images, as if the camera isn't even there.
🍃Full body and waist down with a focus on the slippers on talent's feet.

Wardrobe
🍃Seasonal agnostic.
🍃Pops of color clothing.
🍃Should be stylish and on trend.

NO:
✖️No moody lighting, golden hour or sun rise/rays shots outside. Same for editing.
✖️No direct eye contact with the camera.
✖️No black on black.
✖️No completely bare legs.
✖️No brands, logos, slogans or words / statements on clothing