Case Study:
Challenge
Etihad Airways wanted photos that were filled with life, emotions and memories with people in them, but they had to be taken in Thailand and Abu Dhabi. Versions in different orientations had to be included.
Solution
Foap launched a Mission based on specific location and requirements We asked for photos from specific locations and when needed, went the extra mile to target local photographers.
Results
Etihad Airways received real and emotional, vibrant UG photos from our users in required form. The amount of approaches toward the general theme made quite an impression on the brand.
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